Paul McIntoch, Everyone's Home is Important
As a real estate adviser providing true authentic value with his knowledge, responsiveness and communication skills, Paul wanted to be seen, heard and understood yet the stigma attached to real estate agents…remained. This burden weighed on Paul wanting his audience to understand he cares more than they’ll ever know.
After an in-depth chat over a coffee we got to learn Paul’s desire, motivation and uniqueness within his vocation. Paul is the true flip side to the real estate industry utilising his knowledge, honour and skill to work extremely hard for his clients, dedicated to educating sellers and buyers so he can achieve their desired results.
Rather than remaining stigmatised, Paul invested in his authentic story to emotionally connect with his potential audience who are looking for that specialist to safely guide them through one of life’s biggest decisions.