As consumers, we must decide what to watch, learn, read, buy, or do. The current trend in behaviour has been measured by Google and shows an inherent desire for brand transparency. When you invest in a video that represents your brand well and comes from a place of authenticity, it does more than just make you look good. It builds trust with consumers. It sets you apart as the go-to brand. It differentiates you from the competition. And it helps your business grow.
Engaging Business Videos Aren't Easy
There is so much noise and content these days that most organisations struggle to communicate their true value in video. As Business Video Storytellers we can put you in the hearts and minds of your intended audience so you will be remembered and improve your bottom line.
How we can help
Business Story Specialists
- Research to get the results you want.
- Develop the narrative to create an engaging arc for your audience.
- Direct your story off the page and onto the screen.
- Deliver your video into the hearts and minds of your audience.
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Hours Practised
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+ Years Experience
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% Satisfaction Guaranteed
Simple Process for a Powerful Result
We literally take care of everything and so it’s important you know exactly what’s going to happen for each phase of the video production process.
Research
- Concept
- Pre-Interview
- Story-Finding
The first move is for us to know your due dates, understand your goals and vision and the impact you want to have on your audience to get the results you want. In this listening phase, we conduct research so your business videos have more clarity, wider reach and deeper impact.
Develop
- Craft
- Structure
- Plan
Once you are happy with the content and the people are selected to give your audience a character to relate to, we get to work designing the narrative with our science-backed process to create an engaging arc for your audience. Then we map out the logistics and schedule for filming with a focus on saving you time and maximizing your return on investment.
Direct and Deliver
- Film
- Edit
- Results
With clarity and schedules established, our flexible team of industry specialists go into the field to bring it all off the page and onto the screen. We handle the entire process simply and efficiently to meet your due date and output / upload requirements.
Ready to discuss your next video requirements? Let's chat over a coffee.
Schedule an AppointmentWhy Your Story Matters
When it comes to reaching consumers through video, it’s not just showing up that matters, it’s how you show up.
CONSUMER INSIGHTS
Source: Think with Google, Insights for Brands Report 2020
Featured Story
Attracting commercial tenants to mainstreet precincts has become an important element in place making and building vibrant precincts. Selling the story is critical. The City of Unley engaged Mackbel Films to create a series of business attraction videos to promote the region as a great place to setup, relocate or expand a growing business. This was one of them.
We Want You to Feel Confident in Your Decision to Partner With Us
Your business video needs to add value to your brand not diminish it. Having a video that doesn’t add to the noise and shows your true value can be hard for you to think about.
At Mackbel Films we take all the stress out of creating your business videos. We have studied and practised the craft and science of storytelling in both the USA and Australia and have worked with brands such as Warner Bros, Netflix and STAN. When your business videos are crafted into an effective narrative, more viewers will take on the belief of your brand and your revenue will grow.
