Story is one of the most effective ways of moving your audience emotionally. Emotion is the gateway to changing beliefs and driving action.
It is increasingly difficult to create content that an audience will watch and stay with. A strong story structure cuts through the noise and helps to hold your audience tightly from the first to last frame.
A strong story has been shown to increase the perceived value of the products or brands featured within the story. Story also increases the likelihood that the audience will donate or purchase your products.