Schinella's Your Local Market, Treat Everyone Like Gold
The Schinella Family wanted to celebrate their 25 Years in the community of Prospect yet their legacy of family business dated way back to the 1940’s in Broken Hill. Appealing to both general customers and corporate clients they wanted their audience to enjoy a piece of their history yet for it to be more so about the customer and acknowledge their local growers and food producers.
With instilled values from previous generations the Schinella family are duty bound to carry the family business forward with a culture of constant updating to their day to day operations to accommodate the customer’s needs. So it was with joy and some sadness that they couldn’t fit everything in to the short anniversary story.
After identifying the key problem they solve for their customers we structured the storytelling so the camera could capture fantastic glimpses into the family behind the name. Each feel so lucky to have customers support their passion for retail Fruit & Veg, customer service and wide range quality. It was fun to watch their customers struggle to resist being sucked in by the gorgeous cakes and other delicious varieties on display.
The Schinella’s have a real sense for celebrating being part of the local community and invest with all of their spirit. Their 25th anniversary wouldn’t have been the same without telling their story to compliment their big milestone.
They now have an emotional legacy story that can be shared with their loved ones and the wider community who support their next adventure in life on Prospect Road.