Thrive, Women's and Children's Hospital Foundation
The Woman and Children’s Hospital Foundation (WCHF) faced a unique challenge: how to authentically demonstrate the tremendous impact they have on the Woman and Children’s Hospital (WCH) without overtly promoting their foundation. In response, a captivating music video emerged that would offer glimpses into the heart and soul of WCH, showcasing its scale, compassionate care, and world-class services.
Recognizing the profound impact of music, the original soundtrack was composed with a local songwriter and played a pivotal role in harmonizing with the visuals and evoking a sense of joy.
To capture the vibrant tapestry of daily life within the hospital, meticulous scheduling was essential. Shoot days were strategically organized, allowing for proximity between departments and ensuring flexibility in the production process, ultimately requiring four days to capture content from all ninety departments.
We combined planned scenes with opportune moments to offer an authentic portrayal of the hospital’s diverse departments. The intention was to provide an immersive experience, offering viewers an insider’s perspective of WCH’s facilities and services without feeling like a scripted tour.
By weaving together visuals, music, and storytelling, it transformed a simple promotional piece into a powerful testament to the hospital’s unwavering commitment to excellence and compassion and reflects the joy the WCHF brings through their support. The project’s success resonated deeply within the community, forging lasting connections and inspiring financial support for this remarkable organisation.
